Sunday, 8 March 2015
Thursday, 5 March 2015
Has your SEO strategy reached a crossroads? Are you feeling uninspired? Are your search engine results not as good as you'd like them to be? Google seems to constantly change its algorithm updates and search changes and as such it can be easy to feel behind if you don't make regular changes accordingly. But this can impact negatively on your search engine results and cause you to perform badly in search engine results pages.
To achieve top search engine optimisation results it's important to be consistent in everything that you do. You need to devise an SEO campaign that will produce the results you need to put your business at the forefront of the competition.
Listed below are some top tips on how to revitalise your search engine optimisation campaign and generate better results:
1. Adopt a New Medium
There are so many new online marketing resources available nowadays so you should definitely take advantage by incorporating at least one new medium into your SEO campaign. Spread your wings by creating an infographic every once in a while, recording a video or audio blog or even using a new social media platform. There are so many ways to appeal to a new target audience and get better search engine optimisation results. You just need to step outside of your comfort zone and think creatively.
2. Keyword & Topic Rotations
It can be easy to get stuck in a rut when it comes to producing content and incorporating keywords into that content, but it's essential that you keep things fresh in order to prevent your site's search engine results from gradually dropping.
Rotate your topics on a regular basis so that you are not repeating content. Also, rotate keywords so that you are augmenting your website's optimisation opportunities. Find topics that you and your competitors have not yet covered and rotate new keywords to ensure you move high up the ranking ladder.
3. Take on a Wider Authorship
Another way to widen your SEO success is to employ more writers to liven up your content feed or ask a guest writer to contribute to your blog every now and then. This could bring a fresh perspective to a common subject and is also a great way to bring in new readers. Try to find some key players in your industry who are willing to contribute the occasional blog post. This will help you to cross promote your content and increase your business' authority in the industry.